Comodo, As the First Certification Authority to Introduce a Customer Feedback Platform, Welcomes Verisign`s Recent Move to Offer a Similar Service

Released on: March 18, 2008, 10:37 am

Press Release Author: Comodo Group

Industry: Small Business

Press Release Summary: VeriSign\'s move recognizes that Comodo\'s vision to deliver
new levels of online performance authentication to help online users assess the
trustworthiness of online businesses is critical in today\'s online environment.

Press Release Body: Jersey City, NJ (March 18, 2008) - More and more online users
are becoming frustrated with the lack of information available about online
Merchants, including information on the Merchant\'s ability to deliver purchased
items, their customer service, their management and use of sensitive customer
information, and the quality of merchandize being sold. As a result, consumers are
looking for ways to authenticate site security and privacy policies along with
information related to the performance of an eMerchant. To address this need,
Comodo, a leading Certification Authority, launched UserTrust earlier this year, a
free customer feedback platform for online merchants that gives them a clearer
picture of an eMerchant\'s key constituents, what motivates them, and how customers
can be better served. This platform is free to online businesses because, as a
visionary Certification Authority, Comodo understands that online merchants will be
more successful if they can harness customer feedback to drive online conversion.
VeriSign\'s recent announcement to offer a feedback platform similar to Comodo\'s
(though not as a free platform) allows more eMerchants to deliver important
performance authentication information online commerce.

As a leading Certification Authority, Comodo\'s continuous innovations provide site
visitors with various levels of authentication information including site identity,
site security, and business performance of an eMerchant. For instance, Comodo,
through the CA/Browser Forum, championed the need to provide more overt site
identity information resulting in the creation of Extended Validation (EV) SSL
certificates which include a visual green URL indicator in IE7 for identity
authentication. Comodo then added UserTrust as a performance authentication tool for
online businesses in order to help organizations achieve greater efficiency by
leveraging customer feedback. Using the customer feedback, eMerchants can optimize
conversion of new customers and remediate negative customer experiences. Further,
this type of platform can:

* Demonstrate a site\'s commitment to a high level of service and security which
increases confidence in consumers and prospective buyers.
* Differentiate one site from a competitor\'s by displaying the UserTrust seal, a
trusted symbol recognized by end users
* Provide consumers and online browsers a standard recognized symbol they can
trust to learn more about a business and what they can expect.

\"We believe that as online visitors look for increasing ways to verify a merchant\'s
performance, we can help users make informed decisions about who they will trust,\"
Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo, said. \"More informed
site visitors create a more trusted internet. Therefore, we welcome VeriSign\'s
decision to follow in our footsteps in enabling this level of performance
authentication and strengthening the innovative vision we have for creating a
Trusted Internet.\"

For more information go to www.usertrust.com.
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and individual
consumers to interact and conduct business via the Internet safely and securely. The
Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail
Certificates; award winning PC security software; vulnerability scanning services
for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the
growth of Internet-crime distinguish the Comodo companies as vital players in the
Internet\'s ongoing development. Comodo secures and authenticates online transactions
and communications for over 200,000 business customers and 3,000,000 users of our
desktop security products.
For additional information on Comodo - Creating Trust OnlineT visit
http://www.comodo.com

For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com


Web Site: http://www.comodo.com

Contact Details: +1 888 266 6361
media-relations@comodo.com

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